Case Study: Tarleton State University boosts enrollment and orientation sign-ups with CampusESP

Tarleton State University boosts orientation sign-ups 12% with CampusESP

Tarleton State University partnered with CampusESP to enhance its enrollment strategy by improving family engagement. The university faced the challenge of effectively reaching its student population, 80% of whom are first-generation, with communications that resonated and drove key actions.

CampusESP helped Tarleton State implement a solution focused on text messaging and financial aid transparency. By meeting families on their preferred channels and providing clear, actionable information, the university saw significant results, including a 12% increase in orientation sign-ups and a 5% boost in yield from admitted to enrolled students.

Tarleton State University