Case Study: Abilene Christian University boosts student persistence with CampusESP

Student Persistence Increases With Parent Engagement

Abilene Christian University (ACU) sought to improve student persistence rates. They partnered with CampusESP to implement its strategic parent and family engagement platform, a FERPA-compliant portal designed to better involve parents in their students' academic journeys.

By using the CampusESP portal to share academic and financial information with parents, ACU saw a significant positive impact. A study with a 99% confidence level found that students connected to a parent via CampusESP were up to 15% more likely to persist to their second year. The solution demonstrated that active parent engagement within the portal was a key factor, comparable to traditional metrics like GPA, in boosting student success.

Abilene Christian University

Nick Peterson

Director of Analytics