Case Study: St. John’s University scales family engagement with CampusESP

St. John’s University welcomes families at scale with CampusESP, reaching 16,000 parents

St. John's University faced a challenge in scaling its family engagement strategy. Prior outreach to the 16,000 parents in its database was sporadic and handled by various departments, making it impossible for the newly hired Director of Parent & Family Connections to provide personalized support as an office of one. The university turned to CampusESP to help implement a more effective and scalable solution.

Using the CampusESP platform, St. John's University was able to automate and tailor its family communications through targeted newsletters and announcements. This solution allowed the school to efficiently share critical reminders and updates, enabling parents to better advise their students. CampusESP helped St. John's equitably meet families where they are, with a particular focus on improving support for first-generation families and those not engaged on other platforms like social media.

St. John’s University