Case Study: Santa Clara University scales family engagement with CampusESP

Santa Clara University becomes CampusESP Customer 400 to scale family engagement

Santa Clara University, a private Jesuit institution, faced a challenge with siloed and ineffective communication to the families of its students. Parents and families felt disconnected, lacked actionable information to support their students, and were missing crucial updates. To address this, the university's new Director of Parent and Family Engagement turned to CampusESP and its Family Engagement platform to build a new communication strategy from the ground up.

By implementing CampusESP, the university gained a scalable solution to send regular, tailored updates and timely announcements directly to families. The platform significantly reduced the manual effort required for communications, saving an estimated 15 hours per newsletter. CampusESP also enabled SMS alerts to better reach Spanish-speaking families, aligning with the university's goals. This partnership equipped Santa Clara University to effectively engage parents as partners in supporting student success.

Santa Clara University