Case Study: Samford University improves parent crisis communication with CampusESP

Samford University boosts parent crisis communication 10x with CampusESP

Samford University, like many institutions, faced the significant challenge of communicating effectively with parents and families during the rapidly evolving COVID-19 crisis. They turned to their vendor, CampusESP, and utilized its platform features to manage this critical communication need.

Using the CampusESP platform, Samford implemented a multi-faceted solution that included sending consistent weekly email updates, offering virtual Q&A sessions, sharing messages from senior leadership, and capturing feedback via forms. This strategy successfully built trust and kept families informed. The solution had a measurable impact, with CampusESP reporting that partners saw activity levels ten times higher than normal, and specific content from leadership at other institutions received thousands of clicks.

Samford University