Case Study: Roane State Community College boosts parent engagement with CampusESP

Roane State Community College boosts parent engagement with CampusESP’s 54% email open rate

Roane State Community College sought to improve student retention by engaging parents but lacked a system to collect or manage parent email addresses. They partnered with CampusESP to implement its parent portal platform to facilitate this crucial communication.

CampusESP worked with the college to design a comprehensive solution for gathering parent emails through various touchpoints, from the application process to on-campus events. By implementing this strategy, the college successfully built its parent contact database. CampusESP enables the school to achieve an average 54% email open rate for its parent newsletters and alerts.

Roane State Community College