Case Study: Penn State University expands parent and family communications across 20 campuses with CampusESP

Penn State expands their parent and family portal to all 20 campuses over 100,000 users

Penn State University needed a fast way to communicate important updates to parents and families across all 20 campuses when the COVID-19 pandemic began. Two campuses were already using CampusESP’s parent and family portal, but the university needed a broader solution to reach families consistently across its statewide system.

Using CampusESP’s multi-campus portal functionality, Penn State quickly created campus-specific communities and personalized communications for each location. CampusESP helped the university expand from 2 campuses to 20 in just 3 days, reaching over 100,000 parents and families and sending more than a million emails in March, significantly improving crisis communication speed and coordination.

Penn State University

Cyndy Hill

Director of the Penn State Parents Program