Case Study: Pacific Lutheran University boosts visits, applications, and enrollment with CampusESP

Pacific Lutheran University boosts first-generation applications 49% with CampusESP

Pacific Lutheran University faced the challenge of engaging families to increase campus visits, applications, and enrollment. They partnered with the vendor CampusESP to implement its parent engagement platform to better communicate with and support prospective students' families.

The solution implemented by CampusESP involved a strategy of early and frequent communication with parents, promotion of campus visits, and providing tailored resources to build excitement and demystify the application process. This approach delivered significant results for Pacific Lutheran University, including prospective students with a parent on CampusESP being nearly 8 times more likely to convert from an inquiry to an applicant. The university also achieved a 49% increase in applications from first-generation students and a 46% increase in deposits from that same population.

Pacific Lutheran University