Case Study: Northern Arizona University drives student support and food insecurity awareness with CampusESP

Northern Arizona University drives family engagement with CampusESP to boost SNAP awareness, earning an 88% open rate

Northern Arizona University (NAU) faced the challenge of ensuring its food-insecure students were aware of critical changes to federal SNAP benefits eligibility, which threatened to cut off essential resources. To amplify this important message, the university partnered with vendor CampusESP, utilizing its family engagement platform to communicate directly with students' families.

Using the CampusESP platform, NAU published an article and sent an announcement to families, who proved to be highly effective partners in sharing the information. The solution by CampusESP yielded record-breaking engagement, including an 88% open rate and a 22% click-through rate, successfully connecting students with resources. Furthermore, the measurable impact of the campaign highlighted the scale of student need, spurring new cross-campus conversations and initiatives to better serve low-income students.

Northern Arizona University