Case Study: Northern Arizona University engages Spanish-speaking families with CampusESP

Northern Arizona University boosts Spanish family engagement with CampusESP, hitting 63% email open rates

Northern Arizona University (NAU) faced the challenge of engaging its growing Spanish-speaking and first-generation family population with intention and inclusivity. To address this, they partnered with vendor CampusESP to utilize its family portal and communication platform, The Lumberjack Family Hub, to better serve these families.

CampusESP's solution enabled NAU to implement a targeted strategy, which included sending bilingual welcome messages from the university president, creating dedicated Spanish content communities, and sending communications in Spanish. This approach resulted in a significant measurable impact, with Spanish-language emails achieving a 63% open rate and an 18% click rate, both substantially higher than the overall average. Through its work with CampusESP, NAU fostered greater inclusion and built a stronger sense of belonging for its Spanish-speaking families.

Northern Arizona University