Case Study: Muhlenberg College boosts family engagement and responsiveness with CampusESP SMS

Muhlenberg College boosts parent responsiveness with CampusESP SMS and 54% click rate

Muhlenberg College sought to improve communication with the families of its students, particularly by engaging Black, Hispanic, first-generation, and low-income families who expressed a strong preference for SMS. To meet this challenge, the college partnered with vendor CampusESP to implement its SMS module.

Using CampusESP's texting capabilities, Muhlenberg quickly launched a system to send timely, crucial reminders to families. The solution achieved significant results, including a 54% click-through rate on a tuition bill message and over 1,000 family opt-ins shortly after launch. The vendor CampusESP provided a platform that increased responsiveness, reduced missed deadlines, and gave the college a powerful new channel to connect with its parent community.

Muhlenberg College