Case Study: Morehouse College strengthens parent engagement with CampusESP

Morehouse College engages 2,400 families with CampusESP

Morehouse College, a renowned men's HBCU, recognized the pivotal role parents play in student success but faced a challenge in scaling its parent engagement efforts with limited staff resources. The institution needed a way to efficiently communicate and build partnerships with its 2,400 families. To address this, Morehouse selected CampusESP for Family Communication.

By implementing CampusESP, Morehouse gained a centralized platform to automate personalized newsletters and targeted announcements. This solution provided parents with a wealth of timely information, from event details to important deadlines, fostering a stronger support system. CampusESP enabled the college's stretched staff to efficiently engage with families, transforming parents into valued partners and advocates for the institution.

Morehouse College