Case Study: Montclair State University decreases student melt with CampusESP

Montclair State University launches Spanish-language family orientation with CampusESP

Montclair State University, a customer of CampusESP, faced the common challenge of summer melt and the need to improve communication with the families of incoming students to keep them on track before the academic year began.

Using the CampusESP platform for student enrollment and family engagement, the university implemented a strategic summer communication plan. This solution included providing key information on topics like orientation and billing, and notably involved launching a Spanish-language family orientation to better serve its community. While specific metrics for Montclair are not provided in the text, the case study highlights that another institution, Flagler College, used similar strategies with CampusESP to reduce summer melt by 4%.

Montclair State University