Case Study: Marymount University improves family engagement with CampusESP texting

Marymount University boosts family engagement with 3x higher text clicks using CampusESP

Marymount University faced a challenge in effectively reaching families with critical information, as many preferred text messaging over email. To bridge this communication gap without increasing staff workload, the university partnered with vendor CampusESP and its family engagement platform.

Using CampusESP's built-in AI, Marymount University was able to quickly transform existing emails and blogs into concise, actionable text messages. This solution allowed them to reinforce key deadlines and complex information, driving families to take action. The vendor, CampusESP, reported that text messages achieved click-through rates three times higher than email, leading to significantly improved engagement during critical yield moments and time-sensitive processes.

Marymount University