Case Study: Lamar University improves FAFSA communication with CampusESP

Lamar University boosts FAFSA family communication with CampusESP and 98% SMS open rates

Lamar University faced the challenge of communicating the delayed release and significant changes to the 2025 FAFSA to families in order to mitigate a potential drop in submissions and subsequent student enrollment, following a tumultuous previous financial aid season.

To address this, Lamar University used the CampusESP platform to implement a multi-channel communication strategy. This included sending targeted email announcements to alert families about the FAFSA timeline and using portal posts to provide in-depth updates. The solution helped the university get critical information to parents quickly and effectively, leveraging a platform known for high parent engagement, such as email open rates exceeding 50%.

Lamar University