Case Study: Gettysburg College boosts family engagement and financial aid completion with CampusESP

Gettysburg College boosts student enrollment signals 11x with CampusESP

Gettysburg College, a private liberal arts institution, faced a challenge with parents accessing their students' admissions accounts due to inadequate communication. They initially planned to build a custom parent portal within their Slate system but discovered CampusESP, which offered a ready-made solution to better engage families throughout the admission process.

By implementing CampusESP's Admissions Dashboard, Gettysburg integrated the two systems to display personalized student checklist and financial aid status to parents. This solution from CampusESP led to measurable results, including the college running ahead on financial aid submissions all year. Parents, empowered with clear information, helped resolve data issues faster, and counselors used new parent engagement data to focus recruitment efforts, with parents who registered an account being 11x more likely to have their student enroll.

Gettysburg College