Case Study: Georgia State University More Than Doubles FERPA Connections with CampusESP

Georgia State University more than doubles FERPA connections with goal of increased student success

Georgia State University partnered with CampusESP to strengthen parent and family engagement and improve student success. Using CampusESP’s full student lifecycle suite, including student enrollment, family communication, and FERPA tools, the university aimed to give families more visibility into student progress and better support first-year persistence.

CampusESP helped Georgia State implement a two-pronged FERPA adoption campaign for both parents and students, supported by in-person orientation presentations, step-by-step guidance, postcards, and data integration with Banner. The effort more than doubled FERPA connections in just three months, growing from 584 to 1,318, with 700 new families connecting during orientation alone, helping the university advance its retention and student success goals.

Georgia State University

Benjamin Williams

Director, New Student Orientation