Case Study: Florida State University extends family engagement beyond orientation with CampusESP

Florida State University boosts family engagement with CampusESP: 87% say the orientation hub reviewed what they needed

Florida State University faced the challenge of overwhelming information overload for families during its New Nole Orientation, a comprehensive three-day event. Even with positive feedback, families struggled to absorb and revisit the critical information shared. To address this, they partnered with CampusESP to build a long-term engagement solution using its Family Communication service.

CampusESP helped FSU create the New Nole Orientation Hub, a centralized digital resource that organized content around key family concerns. The solution repurposed existing materials and delivered them in a mix of formats. This resulted in high engagement, with a 74% open rate and 83% of surveyed families reporting they could better support their students. The hub, built by CampusESP, successfully extended support beyond the orientation event and built lasting trust with families.

Florida State University