Case Study: Florida Atlantic University boosts family engagement and enrollment success with CampusESP

Florida Atlantic University boosts family engagement and drives 44x ROI with CampusESP

Florida Atlantic University (FAU) faced a challenge with inconsistent and siloed communications to student families, which often dropped off after a student deposited. To address this, the university partnered with vendor CampusESP to implement its platform for family communication and student enrollment, aiming to create a unified voice across departments.

CampusESP provided the solution, enabling FAU to form a cross-departmental team that coordinated consistent, full-lifecycle messaging. This strategy yielded significant results, including a family student yield rate of 45% (compared to 22% overall), email open rates consistently above 55%, and the processing of over $439,000 in orientation transactions, demonstrating a 44x return on investment.

Florida Atlantic University