Case Study: Flagler College improves family engagement, reduces summer melt, and boosts retention with CampusESP

Flagler College cuts summer melt by 4% with CampusESP

Flagler College, a private liberal arts institution, faced a significant challenge to its credibility when a chaotic move-in day, marked by Wi-Fi and key card failures, revealed it lacked a trusted communication channel with families. This led parents to turn to an unofficial Facebook group for information. Recognizing the need to rebuild trust and create a centralized, intentional communication strategy, the college turned to the vendor CampusESP for its family engagement platform.

Implementing CampusESP allowed Flagler College to create a centralized hub for family communication. The solution involved segmenting families by their student's journey stage, delivering timely and relevant information, and using targeted drip campaigns and SMS reminders for critical issues like tuition payment. The results were significant: CampusESP helped Flagler reduce summer melt by 4%, slash the number of August non-payers from 2,300 to just 100, and increase student retention from 69% to 72%.

Flagler College