Case Study: Duquesne University boosts student retention with CampusESP

Duquesne University boosts student retention 8.3% with CampusESP

Duquesne University sought to increase student retention by improving engagement with students' families. The university partnered with CampusESP to shift its approach from being seen as combative to building a true partnership with parents and families, moving away from informal channels like Facebook to a solution more directly tied to student success.

By implementing CampusESP, Duquesne University provided families with a dedicated portal to access important student information, such as financial aid details and holds. This solution gave parents the necessary information to act as effective advisors. As a result, the university saw significant gains in student retention, with an average increase of 8.3% for students whose parents received alerts. CampusESP was particularly impactful for Black, Hispanic, Pell-eligible, and first-generation students, helping to create a stronger foundation for student success.

Duquesne University