Case Study: Duquesne University boosts enrollment and retention with CampusESP

Duquesne University boosts applications 3.1x with CampusESP

Duquesne University, a private Catholic institution, lacked a dedicated communication channel for parents and families, relying instead on an unofficial Facebook group. To address this challenge and support a larger initiative to increase student retention, three university divisions partnered with CampusESP to implement its family engagement platform.

Using CampusESP, Duquesne created a full lifecycle engagement strategy to communicate with both prospective and current families. The solution delivered significant results: prospective students with a parent using CampusESP were 3.1x more likely to apply, and those with highly engaged parents were 4.9x more likely to enroll. The platform also eased the college transition, with a Family Orientation Hub achieving a 77% open rate, and contributed to higher student retention.

Duquesne University