Case Study: Dordt University increases yield and welcomes its largest first-year class with CampusESP

Dordt University boosts yield 13% with CampusESP

Dordt University, a small Christian university in Iowa, faced the challenge of scaling its family engagement efforts to support enrollment growth. The admissions team, led by Greg Van Dyke, recognized that parents are key partners in the recruitment process but lacked the bandwidth and efficient tools to communicate with them regularly and effectively. They turned to CampusESP for Student Enrollment to find a solution.

By implementing CampusESP, Dordt automated its family communications with personalized newsletters that integrated with their CRM. The CampusESP team helped build most of the content, making the setup process seamless. This solution allowed Dordt to send 82,000 newsletters to prospective families, achieving high open and click-through rates. Most significantly, CampusESP helped Dordt welcome its largest first-year class ever, and students with a family member in the portal had a yield rate 13% higher than the average.

Dordt University