Case Study: DigiPen Institute of Technology boosts yield with CampusESP

DigiPen boosts yield 16 points with CampusESP

DigiPen Institute of Technology, a top-ranked school for video game design, faced the challenge of effectively communicating its value to the families of admitted students during the critical decision-making period. To address this, the institution partnered with CampusESP to improve its family engagement strategy.

By implementing CampusESP, DigiPen sent timely, practical, and humanized communications to families, building trust long before the deposit deadline. This solution from CampusESP yielded significant results: students with a family member using the platform had a yield rate 16 percentage points higher than the institutional average, with a specific enrollment rate of 72% compared to the baseline of 56%.

DigiPen Institute of Technology (DigiPen)