Case Study: Coastal Carolina University boosts first-year registration with CampusESP

Coastal Carolina University boosts first-year registration 10% with CampusESP

Coastal Carolina University faced a significant challenge after a 43% surge in applications created overwhelming demand for family communications. Their outdated processes couldn't scale, leading to staff being inundated with repetitive questions. To address this without hiring more staff, the university turned to CampusESP for a smarter family engagement solution.

Using the CampusESP platform, Coastal implemented personalized, data-driven email campaigns tailored to each stage of the enrollment funnel. This solution resulted in a 72% family email open rate and cut down on staff time spent answering questions. Most importantly, CampusESP helped Coastal Carolina University achieve a 10% increase in first-year student registration by building trust and keeping families engaged.

Coastal Carolina University