Case Study: Cedar Crest College reduces summer melt with CampusESP

Cedar Crest College boosts parent email open rates into the high 60% range with CampusESP

Cedar Crest College, a small institution with a limited staff, faced the challenge of reducing summer melt among incoming first-year students. The Director of First and Second Year Experience knew that parents were highly involved and expected frequent communication, but managing this engagement was a significant lift. To scale their family communications strategy, the college partnered with the vendor CampusESP.

CampusESP enabled the college to implement a targeted communication plan for parents. They sent bi-weekly emails that nudged parents to remind their students about critical tasks, focusing on key topics like financial aid, housing, and orientation. This solution led to email open rates soaring into the high 60% range, more students completing required tasks, and fewer panicked calls to the financial aid office. Ultimately, CampusESP helped Cedar Crest College see more students arrive on campus that fall.

Cedar Crest College