Case Study: Catholic University of America secures a $50,000 major gift with CampusESP

Catholic University of America secures a $50,000 gift with CampusESP

The Catholic University of America needed a more centralized system to communicate with parents and to better connect with potential members of its Parents Council, which requires a significant annual contribution. The university turned to the vendor CampusESP and its services for Family Communication and Parent Giving to address this challenge.

Using CampusESP, Catholic University implemented a strategy to identify, engage, and cultivate donor prospects through automated communications and data analysis. The solution helped them secure a $50,000 major gift and, over four years, resulted in 30 new Parents Council members and $150,000 raised. CampusESP provided the data and tools necessary to focus efforts on the most engaged and likely donors.

Catholic University of America