Case Study: Buena Vista University boosts enrollment predictions with CampusESP

Buena Vista University boosts enrollment odds 3x with CampusESP

Buena Vista University, a small private college, sought to improve its enrollment strategy by better understanding the influence of parent engagement on student decisions. They partnered with CampusESP and utilized its platform, The Beaver Family Hub, and its Parent Promoter Score™ metric to gain strategic insights from their database of over 5,000 prospective families.

CampusESP's solution enabled the university to build a predictive enrollment model. The results showed students with parents in the top quartile of Parent Promoter Score were 69% likely to enroll, compared to 20% for those with less engaged parents. For first-generation students, this likelihood jumped to 80%. This data allowed BVU to prioritize resources and improve forecasting, proving parent engagement is a powerful predictor of enrollment.

Buena Vista University