Case Study: Bucks County Community College boosts family engagement and open house turnout with CampusESP

Bucks County Community College boosts open house turnout with CampusESP

Bucks County Community College (BCCC) sought to better understand and meet the expectations of its students' families, a key audience for the two-year college. The challenge involved improving communication, providing greater financial transparency, and fostering a stronger sense of community to support student recruitment and success. To address this, BCCC partnered with vendor CampusESP, utilizing their family engagement platform, CampusESP for Two-Year Colleges.

The solution implemented with CampusESP focused on tailored, proactive communication. BCCC sent timely updates on financial aid and scholarships, promoted events and career services, and used preferred channels like email and texting. This strategy led to clear results, including one of the college's largest open house turnouts ever and stronger attendance at campus events. The partnership helped BCCC build greater trust with families, making them feel more informed and included in their student's journey.

Bucks County Community College (bccc)