Case Study: Belmont University boosts family engagement and enrollment yield with CampusESP

Belmont University boosts family engagement with CampusESP in 30 minutes a week

Belmont University, a higher education institution, faced the challenge of needing to personalize outreach and engagement for thousands of families to meet enrollment goals, a task that was too resource-intensive for their standard CRM. The vendor CampusESP provided its dedicated family engagement platform to address this need for improved and efficient parent communication.

The CampusESP solution automated content delivery through its Content Network and allowed for easy segmentation of families into communities for targeted communication. This resulted in significant time savings for staff and a measurable positive impact on enrollment. Belmont University anticipates a higher yield based on engagement data, and another institution cited in the study, University of Maryland Eastern Shore, reported a 5.8% gain in yield rate for students with a family member actively using the CampusESP platform.

Belmont University