Case Study: Arizona State University enhances family engagement with CampusESP

Arizona State University - Customer Case Study

Arizona State University (ASU) wanted a better way to communicate with and support its large, diverse family community. Working with CampusESP, ASU launched the ASU Family Hub to enhance family engagement and deliver more personalized information to families with different interests, needs, languages, and student affiliations.

CampusESP helped ASU go live in just five weeks, with an initial launch serving more than 97,000 families and growing to over 101,000 families in the portal. The solution enabled ASU to create targeted communities such as first-year families, international families, Mandarin- and Arabic-speaking families, and college-specific groups, resulting in strong family feedback and a more tailored experience for parents and families.

Arizona State University

Kellyn Johnson

Director of Family Programs