Case Study: Angelo State University increases applicant conversions with CampusESP

Angelo State University boosts inquiry-to-applicant conversion nearly 3x with CampusESP

Angelo State University faced the challenge of a shrinking applicant pool and increased competition for students, exacerbated by the pandemic's impact on enrollment and net tuition revenue. They partnered with the vendor CampusESP to utilize its Parent & Family Experience product, aiming to increase parent engagement to help meet their enrollment goals.

CampusESP implemented a solution that involved sending targeted communications to prospective parents, including reminders about campus visits, application deadlines, and FAFSA completion. The results were significant; parents were over twice as engaged with emails as their students. This heightened engagement had a measurable impact, as students with a parent using CampusESP were nearly three times more likely to convert from an inquiry to an applicant.

Angelo State University