Case Study: 30 Colleges improve family engagement and enrollment outcomes with CampusESP

30 Colleges boosts application rates 51% with CampusESP

The customer, a group of 30 colleges, faced the challenge of proactively engaging the families of prospective students with timely and personalized communications to boost application and enrollment rates. They partnered with the vendor CampusESP to leverage its content and communication platform to meet this need.

CampusESP implemented its Content Network service, which curated and delivered a strategic, monthly playbook of content to families, alleviating the administrative burden from the schools. The solution achieved significant results, including over 490,000 content views. Most importantly, students with an engaged family member using CampusESP had application rates 51% higher than average and yield rates up to 7% higher.