Case Study: University of Leicester kick-starts cyber collaboration opportunities with Campus PR

University of Leicester launches 3 explainer videos with Campus PR to boost research collaborations

The University of Leicester required a communications strategy to better convey its complex research on cybersecurity economics to businesses and regulators. The challenge was to position its academics for more research collaborations and consultancy opportunities. They engaged Campus PR for communications strategy and content development services.

Campus PR developed a comprehensive engagement plan focused on knowledge exchange, which included securing speaking opportunities and placing insights in trade media. They also crafted new benefit-driven messaging and produced three explainer animation videos. This work by Campus PR successfully equipped the university to attract new partners and apply its research to real-world business strategies and policies.

University of Leicester