Case Study: European Association of Geochemistry achieves global media coverage for Goldschmidt 2025 with Campus PR

European Association of Geochemistry secures 664 media mentions in 57 countries with Campus PR

The European Association of Geochemistry wanted to ensure the most newsworthy research from its Goldschmidt 2025 Congress reached international audiences beyond the scientific community. Their challenge was to identify compelling stories from hundreds of complex scientific abstracts and secure high-quality global coverage, a task for which they enlisted the vendor Campus PR.

Campus PR implemented a comprehensive press and PR solution that involved reviewing abstracts, developing engaging press releases, and executing a targeted international media outreach plan. The results were significant, including 664 media mentions across 57 countries, 24 Tier 1 media hits in outlets like The Guardian and Newsweek, and an estimated 2.7 billion potential impressions, successfully transforming complex research into globally relevant news.

European Association of Geochemistry