Case Study: Aston University achieves front-page coverage and policy impact with Campus PR

Aston University drives 493 media mentions with Campus PR

Aston University's Aston Centre for Business Prosperity needed to publicize its 2024 "Unbound: UK Trade Post Brexit" report to ensure its crucial findings on post-Brexit trade impacts reached key policymakers and businesses. The university again engaged Campus PR for media relations services to build on the significant success of their previous campaign for the 2022 report.

Campus PR refined its media strategy, timing the report's release to coincide with the 2024 Labour Party Conference. They secured exclusive coverage with top-tier outlets like the Financial Times and BBC in advance, prepared the lead researcher for interviews, and managed media enquiries. The results included front-page coverage in the FT, a live interview on BBC Radio 4's Today programme, and 493 international media mentions. The report was later cited in the House of Commons during a Prime Minister's Question, demonstrating its direct impact on political debate. Campus PR successfully delivered exceptional visibility for the research.

Aston University