Case Study: WhatsApp boosts student sign-ups and engagement with The Campus Agency

WhatsApp drives 13K new users with The Campus Agency

WhatsApp aimed to increase new user sign-ups, deepen in-app engagement, and grow awareness among student communities on key East Coast campuses. To meet this challenge, they partnered with The Campus Agency to execute a comprehensive ambassador and event program for the Fall 2025 semester.

The Campus Agency implemented a two-pronged solution, engaging 200 student ambassadors for grassroots promotion and touring 18 campuses with a large-scale, custom WhatsApp Escape Room event. This strategy successfully created 730 group chats and drove 13,000 new users to the platform, with 25,000 users joining ambassador-created chats. The campaign also generated 1.2 million impressions and 15,000 social media engagements.

WhatsApp