Case Study: Sazerac achieves 4.5 million impressions and 119 sampling events with The Campus Agency

Sazerac drives 4.5 million impressions with The Campus Agency

The Campus Agency partnered with Sazerac to execute a national collegiate marketing program. The challenge was to effectively promote multiple Sazerac brands to a college demographic while navigating the complex compliance requirements of the alcohol industry and ensuring all marketing efforts targeted students of legal drinking age.

To meet this challenge, The Campus Agency implemented a tailored Fall 2024 ambassador program across 11 campuses. The solution involved a team of ambassadors and influencers who hosted over 119 sampling events, created social content, and promoted 14 large-scale events at popular bars near campus. All social posts were boosted to an age-verified audience. This strategy generated over 4.5 million impressions from 326 social posts, successfully reaching the target demographic in a compliant and impactful way.

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