Case Study: Nutella boosts World Nutella Day engagement with The Campus Agency

Nutella reaches 10M+ students and drives 1M samples with The Campus Agency

The Campus Agency worked with Nutella to promote World Nutella Day and connect with college students. The challenge was to celebrate the holiday and find the brand's biggest fan on campus to serve as a new millennial spokesperson.

The Campus Agency implemented a campaign that included a video submission contest to find a "Chief Nutella Ambassador," on-campus product sampling, and large-scale media buys. The results included dedicated emails with a 32% open rate and 12% CTR, national media that reached over 10 million students, the distribution of 1 million samples, and thousands of video submissions.

Nutella