Case Study: Nordstrom boosts college audience engagement with The Campus Agency

Nordstrom boosts Snap followers by 60% with The Campus Agency

Nordstrom sought to position its shoe collection as accessible and affordable to the college audience, particularly graduating seniors, and to create lasting connections through social media. To meet this challenge, they partnered with The Campus Agency.

The Campus Agency implemented a solution utilizing strategic media buys and on-campus influencers. They guided students in a college rivalry Snapchat competition where the winning school received a pop-up Nordstrom store. This initiative successfully increased Nordstrom’s Snap followers by 60%, generated over 300 million PR impressions, and achieved 6.7 million views of a Snapchat geofilter.

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