Case Study: Harley-Davidson reaches Gen Z riders with The Campus Agency

Harley-Davidson reaches Gen Z with The Campus Agency, driving 2,619 customer email leads

Harley-Davidson sought to discover a new market for its motorcycles among Gen Z students who were unfamiliar with moto culture. To address this challenge, they partnered with The Campus Agency to launch a campus-focused marketing initiative.

The Campus Agency implemented a solution using a team of student ambassadors who were trained at the Harley Riding Academy. These ambassadors promoted the brand on campus through events, tabling, and promotional activities, including a popular "Freedom Fridays" raffle. This strategy generated 2,619 email leads, achieved a 72% social media engagement rate, and successfully reached 226 student organizations.

Harley-Davidson