Case Study: First Aid Beauty boosts brand awareness and FAB Aid engagement with The Campus Agency

First Aid Beauty drives 198,205 reach and 36% engagement with The Campus Agency

First Aid Beauty worked with The Campus Agency to increase brand awareness and drive applications for its FAB Aid student debt relief program at 48 schools nationwide. The challenge was to promote the brand's inclusive skincare mission and its Ultra Repair Cream product while navigating the restrictions of the COVID-19 pandemic, which prevented in-person events.

The Campus Agency pivoted its strategy by hiring 78 student ambassadors to create inspiring social media content. This solution generated over 500 posts, which achieved a 36% engagement rate and a reach of nearly 200,000. The campaign successfully promoted both the product and the FAB Aid program, resulting in over 320 posts specifically about the debt relief initiative.

First Aid Beauty