Case Study: Adobe Express drives 15,500 new sign-ups with The Campus Agency

Adobe Express drives 15,500 new sign-ups with The Campus Agency

Adobe Express, a creative software platform, faced the challenge of increasing awareness and adoption of its free app among university students. To address this, they partnered with The Campus Agency to educate students and drive app downloads and new account sign-ups on campuses where access was already provided.

The Campus Agency executed a nationwide 28-campus tour during the Fall 2025 semester. The solution involved high-visibility pop-up events and activations at large back-to-school gatherings, where the team distributed custom tote bags and locally sourced treats to incentivize sign-ups. This strategy delivered exceptional results for Adobe Express, producing the largest spike in downloads during their partnership. The campaign generated 45,000 QR code scans and directly led to 15,500 new sign-ups.

Adobe Express