Case Study: Fooji cuts close time by 80% with Campfire

How Fooji Cut Close Times by 80%—and Unlocked Strategic Insights with Campfire

Fooji, a company that creates branded promotional experiences, faced significant challenges with its legacy NetSuite system. Their finance team was burdened by a slow, 15-day monthly close, disconnected systems for inventory and procurement, and an inability to generate necessary campaign-level profitability reports without manual work. This complexity was hindering their growth and preventing strategic financial analysis.

By implementing Campfire, Fooji unified its financial data and automated key processes. The solution from Campfire enabled a dramatic 80% reduction in close time, from 15 days down to just 3. This increased efficiency allowed the lean finance team to become strategic business partners, providing real-time campaign P&Ls and driving better decisions without any increase in headcount.

Fooji

Heather Redka

Controller