Case Study: West Cary Group creates a more flexible, brand-forward office with Campfire & Co.

West Cary Group transforms a 12-person conference room and office with Campfire & Co.

West Cary Group, a full-service, minority-owned advertising and marketing agency, faced the challenge of transforming an underutilized and dysfunctional office building into a modern, brand-forward workspace. Their goal was to improve functionality, flow, and natural light while creating an environment that reflected their creativity and strong visual identity. They engaged the vendor Campfire & Co. for interior design services to achieve this.

Campfire & Co. reimagined the office without dramatically altering its footprint, focusing on flexible seating, improved wayfinding, and a coastal-inspired material palette. The solution included an operable glass wall for versatile space use, preserved historic elements, and custom details like brand-red accents. The vendor's work resulted in a cohesive and modern workspace that transformed how the team works together, which was a huge hit with both associates and clients, energizing creative work while providing a calm atmosphere.

West Cary Group