Case Study: UpVote Virginia builds a modern democracy reform brand with Campfire & Co.

UpVote Virginia builds a modern democracy reform brand with Campfire & Co. in one campaign

UpVote Virginia, a democracy reform nonprofit, needed a brand identity that would establish it as a source of integrity, accuracy, and reliability. Their challenge was to create a modern brand that could bring clarity to complex topics and serve as a catalyst for change, all while maintaining a clear bipartisan focus to connect with the political community. They engaged the vendor Campfire & Co. for brand identity design services.

Campfire & Co. developed a comprehensive brand identity, starting with the name UpVote and a dynamic logo system featuring interchangeable icons. The strategic color palette was a key signal of the organization's bipartisan mission. The resulting modern brand and website experience is well-positioned to connect with a younger demographic of active voters. For this work, Campfire & Co. was awarded a Silver Ad Club Award.

UpVote Virginia