Case Study: Shineforth refreshes its brand identity and collateral with Campfire & Co.

ShineForth refreshes its brand after 125 years with Campfire & Co.

Shineforth, a nonprofit organization serving children and families for over 125 years, faced the challenge of honoring its legacy while modernizing its brand to expand its reach beyond its traditional audience. The organization partnered with Campfire & Co. for brand strategy and creative services to develop a new name and visual identity that would clarify its purpose and build a platform for future growth.

Campfire & Co. developed a new brand identity inspired by the concept of an inner light, symbolized by a firefly icon. The solution included a comprehensive visual system with a refined color palette and typography designed to convey both confidence and warmth. This new identity allows Shineforth to better communicate its mission and impact, positioning the organization to amplify its work for years to come.

ShineForth