Case Study: Wests Tigers boosts new fan contacts with Campaignware's signed bobblehead giveaway

Wests Tigers doubled new contacts with Campaignware's signed bobblehead giveaway

Wests Tigers sought to increase their contact database and fan engagement. They partnered with Campaignware to create a giveaway campaign that would effectively capture new leads.

Campaignware implemented a social media-focused campaign offering signed bobbleheads as prizes, which combined highly desirable collectibles with simple entry mechanics. This solution, promoted exclusively on Facebook and Instagram, generated thousands of entries and doubled the rate of new contacts added to the database, with 50% of entrants being new compared to a typical rate of 25-30%. The campaign demonstrated measurable and scalable growth for Wests Tigers.

Wests Tigers