Case Study: Wests Group boosts Coca-Cola sales and member engagement with Campaignware

Wests Group drives 1,000+ entries with Campaignware

Wests Group, a major hospitality and entertainment group which owns the NRL's Newcastle Knights, sought to boost sales for their partner Coca-Cola across five venues while also enhancing member engagement and updating their membership database. They leveraged Campaignware's platform to create a promotional solution for this challenge.

Campaignware implemented a "Spin and Win" game where members could enter by purchasing a Coca-Cola product and scanning their member card. This solution provided a low-barrier, engaging experience for members. The campaign resulted in over 1,000 entries, nearly 800 of which were unique, successfully boosting product sales and updating member details. Wests Group praised Campaignware for its user-friendly design and efficient campaign process.

Wests Group