Case Study: Sydney Sixers boosts in-stadium fan engagement with Campaignware

Sydney Sixers launch in-stadium digital collectables in 5 minutes with Campaignware

The Sydney Sixers, a Big Bash cricket team, sought to significantly improve the in-stadium experience and encourage fans to arrive at the Sydney Cricket Ground earlier. They partnered with Campaignware and used its Form template to address this challenge.

Campaignware's solution involved creating a series of digital player collectibles, which were accessed by scanning QR codes placed around the stadium. This gamified campaign required fans to answer different questions at each stage, providing valuable fan insights. The Sydney Sixers received a detailed report from thousands of entries, capturing zero and first-party data. The campaign successfully enhanced the live fan experience with a unique and engaging activity.

Sydney Sixers